Risdall Integration Group - MN Leading Interactive Advertising Agency | Minnesota Full-Service Advertising Agency | Branding Agency MN | Web Design and Search Engine Optimization Minnesota Agency

( maybe you're just not being heard )

Risdall Integration Group is all about the most robust resources.

It's hard for your one little drum to be heard over the millions of other drums pounding away on the Internet. At Risdall Integration Group, we conduct a full orchestra of marketing services.

Using everything from social marketing and website optimization, to search engine optimization, integrated marketing, PR, online and offline advertising, collateral, special events and more, we'll amp up your visibility to cut through the noise.

Want proof? Just Google "Advertising Agency." You'll always find Risdall right at the top. Which is probably why we win more Web Marketing Association awards and Webbys than all the other agencies in Minnesota - combined.

To learn how we'll get results to beat the band for you, call
Jared Roy, President of Risdall Integration Group at 651-286-6731, or email Jared@risdall.com.

Integration is about winning.

Risdall Advertising Agency Interactive Ranks Second in the World. With 18 Awards from the web marketing association. 2,400 sites from 40 countries were adjudicated for this year's competition. http://webaward.org/winners_result.asp

Ask a company president what advertising means to
him or her and you’re likely to hear “It’s everything I don’t
need.” And no wonder. With today’s highly fragmented media,
companies are much more aware of the necessity of staying relevant to
their marketplace. To do that, they’re looking for a different set of tactics and
execution with the same brilliant marketing ideas and concepts. Which makes
traditional ad agencies (using only traditional marketing channels and tools) essentially
irrelevant to their clients’ needs. In other words, (as the old TV commercial once said,) to
be successful in advertising today, you can’t be “your father’s oldsmobile.” Don't misunderstand, we're not apologizing that some agencies have lost their way. We want to make the point that our clients continue to get genius work that builds their brands, sales, ROI and profits. At Risdall Marketing Group, our unique structure, enables us to successfully provide a full range of interactive services and capabilities that may be used together to create single-source solutions, or a’ la carte. Which means you only pay for what you need and nothing more. And because each of our twelve divisions is led by visionary industry leaders and backed by top-flight creative, you always get A+ work to help you Survive, Grow and Profit. Which, according to legendary marketing guru Peter Drucker, is only accomplished in two ways: Innovation and Marketing. As your complete marketing resource, Risdall Marketing Group (RMG) is comprised of an elite group of the upper 1% of all advertising agencies, web developers, public relations agencies and integrated marketing agencies in the United States and Minnesota. For most business-to-business markets, we are the biggest, most experienced marketing group, and bring the widest toolbox of marketing strategies, solutions, and tactics to solve and maximize marketing opportunities. Our unique structure positions us as the ultimate ally in helping you innovate and market. RMG is a Minnesota, national and international marketing alliance. We work with 27 of the top 100 public companies in Minnesota. Yet three of our top six accounts are in Los Angeles, Chicago and Dallas. We also have clients in 15 countries and market internationally. We belong to the Intermarket Agency Network, one of the world’s strongest and most complete agency networks.

Consider 35 Years of Success by the Numbers: Risdall Advertising Agency Interactive is the #1 Web Developer in Minnesota and #46 in the US (as ranked by Adweek Magazine) • Risdall Interactive has more awards in the two international contests for web efficacy and ROI — the Webby's and The Web Marketing Association — than all the other Minnesota web developers combined • Risdall Advertising Agency is the 7th largest Minnesota Advertising Agency (as ranked by Minnesota Business Journal Magazine.) • Risdall Advertising Agency is the 88th Largest US Advertising Agency (as ranked by Advertising Age; 2007) • RIsdall Advertising Agency is the #1 B-to-B Agency in Minnesota and #4 in the US (as ranked by BtoB Magazine.) • Risdall McKinney Public Relations is Minnesota’s 5th Largest Public Relations Agency and the 110th Largest PR Agency in the US (as ranked by Minnesota Business Monthly; 2008 Business Information Guide) • Risdall Search Marketing is the Largest SEO (Search Engine Optimization) Agency in Minnesota. • Risdall Advertising Agency is Minnesota’s Largest Independent Advertising Agency, and the 23rd Largest Independent Advertising Agency in America (as ranked by Advertising Age; 2007)

Put Minnesota’s Home Grown Branding Heroes to Work for You
Risdall Marketing Group. We’re Minnesota’s Number One Interactive Agency. We’re branding wizards. SEO shamans and SEM magicians. Rainmakers who unleash a veritable deluge of results for our clients.

We’re the largest independent advertising agency in Minnesota (the seventh largest overall) and seventh oldest (out of 700) Minnesota advertising and branding agency. Not to mention the largest Minnesota B-to-B agency and the seventh largest Minnesota PR agency. We’re award-winning strategic thinkers with $145MM in billings for 2005. We’re loved by clients. A lot (see deluge of results). We’re locally accessible. Nationally known, ranked and respected and waiting to put our prodigious talents to work for you. We’re Minnesota’s own home-grown home-run hitters. We’re Risdall Marketing Group .

A Constant Craving to Serve You Better
It’s been thirty-five-some-odd years since Risdall Advertising Agency was brought forth on the streets of New Brighton, Minnesota. And while a lot has changed since 1972, one thing has always remained constant; our desire – and ability – to serve the needs of our customers with a full range of full service capabilities including, Integrated marketing services, advertising services, corporate collateral and identity, public relations, web site development, Internet marketing, Internet search engine optimization, branding and much more.

But here’s the really cool part – when our clients succeed, we succeed. Which inspires us to try even harder for our clients. And so it goes...

Risdall Marketing Institute
Tapping into some of the biggest brains in academia.

Read Our Minds.
OK, we’ll come clean. Some of our best ideas have been “borrowed” – or should we say, drawn their inspiration – from some of the brightest minds of our time (or any other time for that matter). Of course, having the smarts to know how to apply and brand this wisdom for the benefit of our clients requires our own special brand of genius. Hence, we are happy to extend this invitation to read our minds and check out the illuminating volumes that have inspired us these past three and a half decades or so.

Risdall Advertising
Top notch, full service advertising that’s locally accessible and nationally recognized and respected.

Helping to Brand You as a Winner
You say you want to be the Best Dang Bar-None Brand out there? Well you’ve come to the right place, pardner. At Risdall, we eat, sleep, think and breathe branding for our clients (which happen to include 27 of the top 100 public companies here in Minnesota.) Using our exclusive, patent-pending Arrowhead Brand Audit and Brand Development Process, we go through a carefully orchestrated sequence of Discovery, Definition, Development, Design and finally Deployment processes to turn Brand X into Brand A#1. To learn how we can make your brand the hottest thing going, give Ted Risdall a call at: 651-631-1098.

Risdall Marketing Group — The Big Easy
OK, New Orleans already has the name, but working with Risdall Marketing Group will make taking care of all your advertising and marketing needs easier (and more profitable) than you ever thought possible. For one thing, our integrated, one-stop-shop capabilities mean you never have to fill out a half dozen purchase orders for the services of a half dozen different agencies. With Risdall Marketing Group, you get exactly what you need – when you need it.

Risdall Integration Group
Helping the most savvy brands integrate social media and every other aspect of digital and traditional media to transform prospects into brand evangelists.

At Risdall Integration Group, we conduct the whole orchestra.
Synergy is the business of the Risdall Integration Group. By pulling together a strategic cluster of strengths from each Risdall division, the Integration Group creates a custom marketing solution for each client. Each division has a record of experience and success in its discipline, and the Integration Group capitalizes on that expertise to develop cohesive, integrated plans that can leverage unconventional approaches and emerging media. From strategy, branding and research to all manner of media advertising and PR to websites and other avenues of online and offline influence and communication, the Risdall Integration Group creates a unique marketing architecture to help each client succeed. To learn how we'll get results to beat the band for you, call Jared Roy at 651-286-6731.

Risdall Fundraising
We’ve already raised millions for our clients. How much do you need?

We’ve already raised millions for our clients. How much do you need?

At Risdall Fundraising Group, we’ve helped a long list of distinguished clients raise the capital they need for the causes they support — Minneapolis Heart Institute, Ramsey County Humane Society, Ramsey County Library Foundation, Memorial Blood Centers of Minnesota, Sharing and Caring Hands to name a few. We’ve helped schools, churches, community organizations, medical providers, and many more charitable groups find the funds they need to reach their financial goals. As the Number One Interactive Agency and the Largest Independent Advertising Agency in Minnesota, Risdall can bring considerable experience and resources to bear on your behalf. To find out how we can help your charitable organization, cal 1-800- Risdall or visit www.risdall.com.

The Letter

Dear Friends,

The year 2007 marks our 35th anniversary. In an industry where longevity is often measured in months, we are well into our fourth decade of providing clients with incredible results in building their businesses. We are now Minnesota’s 7th oldest advertising agency out of over 700. The 2006 Book of Lists ranked us the 7th largest Minnesota advertising agency in December 2006. Our annual capitalized billings have exceeded $100 million for the last 6 years. We have created an insanely large body of great work for our clients, helping them create, build and benefit from their brands.

We head into 2007 with a totally new structure and platform to offer our clients the services they need in a more streamlined way. The two most important things remain intact. Our ability to generate brilliant marketing ideas and our ability to deliver those ideas to our client’s customers and prospects in the most relevant and economical way. See the next 5 pages for more info.

Here are a few of our other recent accomplishments:

Our leadership in the e-commerce area remains unchallenged. Other agencies are now trying to copy our vision and strategic partnerships. President Ted Risdall, Director of Interactive Planning Frank Grubbs and CTO Joel Koenigs lead this effort. Adweek magazine IQ ranks us the #1 web developer in the state.
We have added Rose McKinney as the new President of our reorganized Risdall McKinney Public Relations. We have ranked between 6th and 10th in Minnesota over the last 3 years – new hires and new clients will significantly increase our already well earned stature in this critical area.
The addition of Tom Wilson as President of RMG and our Chief Connectivity Officer (CCO) really strengthens our entire account services team. His background includes stints at Fallon, Martin Williams, Campbell Mithun, Gage and Russell & Herder.
VP/Account Supervisors Kevin Deshler and Tim Dillon increased our leadership in the business-to-business and industrial categories.
Our role in the service/consumer and medical sectors also grew, thanks to VP/Account Supervisors Terri Lee and Glenna DiBrell. We now work with 10 of the top 50 Minnesota medical product manufacturers, plus several others nationally – more than 40 clients total.
We have long served a substantial number of sporting goods clients. Agency Chairman John Risdall is recognized as a leader coast-to-coast and is assisted by VP/Account Supervisor Patrick Bettenburg.
As Minnesota’s most wired agency, we’ve provided leadership to the high tech category. Ted Risdall, Tim Dillon, Jennifer Risdall (President of Risdall Search Marketing) and Josh Dahmes (VP/Director of online advertising) head our activities.
Our Arts & Entertainment Division led by Julie Knipp now has more than 40 clients like Theatre de la Jeune Leune, Million Dollar Idea TV Show and the 37 restaurants of Twin Cities Originals.
We have added a fundraising and development division directed by its President Jerry Seppala and John Risdall.
Kevin Deshler is also the President of Risdall Marketing Institute, interfacing with Minnesota academia.
The financial services sector is well served by VP/Account Supervisors Jennifer Risdall, Laura Martenson and Melissa Lochner who lead the sector with more than 30 accounts, capped by recent national awards for Honeywell Federal Credit Union.

Nationally, the April 30, 2007 Advertising Age ranks us the 88th largest agency out of more than 27,000 and the 4th largest business-to-business agency. Ad Week Magazine ranks us the 48th largest interactive agency in the nation – the only Minnesota firm in the top 50. According to Twin Cities Business Monthly we are the largest web developer. The March 24, 2006 Business Journal ranks us the 7th largest public relations firm. In short, we are in an elite group of the top 1% of agencies in the world. While we are about a $100 million business-to-business agency, we are also a $50+ million consumer agency. But most importantly, we are proud of the work we do and the positive impact it has on our clients’ sales and profits. They enjoy the unfair business advantage of focused, creative advertising. We would like to show you some profitable ideas we think might help your company in 2007 and beyond.

Sincerely,

John Risdall
Chairman/CEO

Ted Risdall
President

Kevin O’Callaghan
President-Creative

Tom Wilson
President-RMG

Risdall Interactive
The Number One Interactive Agency in Minnesota. ‘Nuff said.

So You Need An Internet Marketing System?
You’re talking to the right guys if you want to succeed online. Risdall’s award-winning web sites feature a rare combination of creative vision, bullseye branding, buckets of “bugs” for the search engine spiders to find, and an almost uncanny knack for being able to get your visitors to where they want to go in a hurry – without making the journey feel like a New York cab ride at rush hour. How can we help you create a site to see with web site development and search engine optimization? The answer is just a click away at Risdall.net

Risdall McKinney Public Relations
Tried-and-true and new strategies combined in ways other PR shops may never have even thought of.

You have a brand to grow and a reputation to protect.You have to increase visibility and awareness, to generate buzz and fanfare. Whether you’re targeting Alpha Moms or Nascar Dads, our illuminating and integrated combination of leading-edge and tried-and-true PR strategies allows us to create programs that reach the right people, with the right message, and prompt the desired action. We spend our days painstakingly crafting messages that resonate with the advocates that advance your brand. And we do it all for the love of delivering results that actually matter. As Minnesota’s 7th Largest Public Relations Agency and the 110th Largest PR Agency in the US, Risdall McKinney Public Relations serves consumer, business-to-business and non-profit clients locally, nationally and internationally.

To learn how we can help you achieve the results that matter most to you, give Rose McKinney a call at: 651-286-6767.

Risdall Search Marketing
Making sure you’re seen in all the right places to make the Internet pay.

Finally, you're online.
Any minute the phone lines will light up the night sky, the doors will fly off the hinges and hoards of customers will stampede your business into the stratosphere known as record profits. That is if you’re getting the right amount of highly targeted traffic to visit your site. At Risdall Search Marketing (RSM), we know that transforming websites into effective sales and marketing channels takes time and careful planning. It’s not a single, one-time project, but rather, involves integrating both on- and offline marketing tactics. At RSM, we can help ensure your brand is well positioned on the web and that your online strategy is seamlessly integrated with your offline efforts in order to drive the most profitable traffic to your website. Is that the phone?

Risdall Marketing Research
Find out what kind of marketing is the best fit for your customer's to interact with your brand to create brand loyalty and consumer awareness. We start by determining what your customers need vs. want; then we help you build a campaign strategy and an action to reach your marketing goals.

What do you need to know about your cutomers? Does your marketing message resonate? What industry trends are driving your business? What did your competitors eat for breakfast? Risdall Marketing Research is your competitive edge. Risdall Marketing Research supports branding initiatives, product launches, market testing and so much more in order to provide clients a solid foundation from which to make sound marketing decisions. We can support online surveys of over 5000 people, provide design, administration and analysis of specialized panel surveys and our consumer and industry research capabilities provide credible data, insight and perspective. To see how Risdall Marketing Research can help you gain a powerful advantage, call 1-800-Risdall or visit www.risdall.com.

Risdall Museum of Luminous Sculpture
Coordinating displays of the many pieces of advertising artwork created at the agency. An innovative approach to self-marketing by showing clients the Risdall way of life.

Not long ago Bill Gates was asked his criteria for hiring people. His answer consisted of two distinct characteristics: “a visual sense and a good set of manners.” At Risdall, when we’re not busy abiding by the rules of polite behavior, we’re busy creating some jaw dropping, strategically-sound, award-winning creative advertising. Being the modest folks we are, we can’t take all the credit.

That goes to our awe-inspiring, visually eclectic surroundings. It may not be the boundless light of transcendence. It’s more the light of a colorless, inert noble gas. Nonetheless, the Risdall Museum of Luminous Sculpture features a couple hundred luminous sculptures that illuminate our space and stimulate our brains every day.

Risdall Branding and Naming
Helping you define, name and profit from your strongest asset.

Risdall Entertainment Group
We work locally, nationally and in Hollywood to promote our clients in movies and TV — we have thousands of client product placements. We have worked with many TV shows and movies like The Million Dollar Idea and Mental Engineering.

Have your people get a hold of our people. We’ll do lunch. We work locally, and coast-to-coast from Hollywood to New York to promote our clients in movies, TV, comic books and video games. In other words, anything that will lead to the crème de la crème called social acceptance. REG has thousands of client product placements and we have worked with numerous TV shows and movies like The Million Dollar Idea and Mental Engineering. Our Arts & Entertainment Division led by Julie Knipp now has more than 40 clients like Theatre de la Jeune Leune, Million Dollar Idea TV Show and the 35 restaurants of Twin Cities Originals. If you need exposure, expose yourself to the power of Risdall Entertainment Group.

Risdall Strategic Consultation
Finding you the best route to a more profitable future.

Finding the best route to a more profitable future.

Once upon a time, when you wanted to market your product or service, you put an ad in the paper and waited for the customers to flock to your door. Today, things are bit more involved. What do your audiences perceive? How can you get an edge on competitors? What should you allocate to your marketing budget next year? What is the long-term strategy for your business? You need someone that can unlock a universe of valuable information to help you make more confident and insightful decisions about marketing your business. With Risdall Strategic Consultation jaw-dropping creativity meets brain-numbing strategic insights. To begin benefiting from our expert counsel, give Ted Risdall a call at: 651-631-1098.

Risdall Sandstrom Media Works
Offering top-flight advertising media planning, buying/negotiation, schedule maintenance and stewardship.

Welcome to a world of media planning and execution without the layering found in most advertising agency media departments. As the first ever media director at Fallon, Jim Sandstrom, the Dean of Minnesota Directors is leading the way at Risdall Sandstrom Media Works. It’s safe to say, you get the A Team at RSMW!

Gone are the days of simply putting together a media plan, negotiating prices and showing clients the door. Welcome are the days of rigorous schedule stewardship to ensure every media buy is performing as planned. With ironclad certainty, we believe media execution can and should be accountable. Welcome to the wizardly wonders, both online and in traditional media, of Risdall Sandstrom Media Works. A place where full service media solutions get the highest returns for your media budget. Where professional media planning and execution are delivered quickly and smartly without the incomprehensible "media-eze". Welcome to Risdall Sandstrom Media Works.

The Right Tools to Get the Job Done for Our Clients
You know that guy with the basement full of every tool you can think of and about 250 you’ve never even heard of? That’s us. Over the years, we’ve turned innovative thinking into proven SEO, brand development and web development processes, web content, e-commerce, analytics, web marketing and other tools and big ideas that have helped hundreds of companies turbo-charge their business.

So give us a holler - we’d love the chance to do the same for you. Now hand me that 3⁄4” socket, will ya...

PR CONTACT

“Search engine success can be done without dancing baloney!”
— John Risdall